Search Engine Optimization is getting popular these days. It is due to the use of technology in this era. Almost all human activities are carried out with the help of digital technology, so this opportunity must be utilized properly by the content creator. Therefore, you need tips to understand SEO developer from Search Engine Tutorial.
The Definition of SEO
In order to make a website’s pages easier to find, more relevant to user search queries, and more popular with users and search engines as a whole, search engine optimization, or SEO, is a technique used to improve a website’s technical configuration, content relevance, and link popularity.
Besides that, in terms of digital marketing, SEO is crucial. As is common knowledge, technology nowadays makes it inseparable with people because of all of their needs. People conduct billions of searches each year, many of which have a business purpose to learn more about services and products.
We might infer from that assertion that SEO constitutes a full marketing ecosystem. Knowing what your website visitors want can help you enhance your campaigns (paid and organic), website, social media presence, and many other aspects of your online presence to make your website more popular.
Important Things You Should Know about SEO Developer
In this era, people often use electronic devices that are connected to the internet to help them do various things. In addition, they also really need a direction in finding things through the internet with the help of Search Engine Optimization
As a developer in SEO, you need to pay attention to several important things that can have a big impact on your website later. For instance, about a website address that must be concise, clear, and easy to read by internet users so that they don’t have trouble.
Besides that, you also need to pay attention to other important things such as the use of mobile devices that cannot be separated from the daily life of many people. By creating a website that can be accessed via mobile devices, you are giving a huge advantage to your website visitor traffic.
SEO Developer Practices That You Should Know
As search engines get more sophisticated, web development and search engine optimization (SEO) become more and more entwined. Experts in both domains must therefore have a fundamental understanding of the other. Here are the explanations about that information below as follow:
1. Tidy Up Your Code
The first thing you need to do is tidy up your code. Developers of a web are capable of a wide range of incredibly complex tasks, but for the most part it pays to keep things straightforward. Consumers place the highest importance on convenience.
Everything that hinders easy access the information is detrimental to the experience of use. Additional difficult coding may result in more obstacles for the audience. Therefore, keeping your code clean is the first step you need to do as developers of SEO. People decide instantly whether a site is worthwhile when they arrive at it.
2. Fasten Load Times
The second thing is fast load times. As explained earlier, building a point about complex code is a very important load time for SEO. This is because search engines will directly direct users to websites that will help them answer questions accurately and quickly.
Therefore, you need to finalize this strategy so that Google can give high priority to your website. Moreover, this would still be a major problem even if page loading weren’t a direct search ranking. Google will think that your website is not what visitors want when they return to search results.
3. Utilize the Right Redirects
The existence of a website will definitely continue to grow over time. Lots of content is undergoing updates, adding elements, moving pages, and development is in charge of making sure it runs smoothly.
There are two redirects that you need to understand in SEO to get things going the way you want them to:
a. 301 Redirects
The final-user, for whom everything you do must be beneficial, is the crucial element within this problem. You should also consider how web crawlers will think about the website. In this case, it is important that you understand how redirects work in SEO. First is about the 301 redirect.
Search results could see that a site has been transferred permanently thanks to 301 redirects. Thus, website visitors will not be confused in finding the website address. With this solution, the SEO will transfer some of the information to a new page.
b. 302 Redirects
Next, it deals with 302 redirects. As opposed to 301 redirects which help indicate that the page has been permanently redirected, but in 302 redirects, The method aids in indicating that the site has momentarily been shifted.
Usually this happens when you are updating and redesigning the appearance of a site. However, the link equity from the original page should still be preserved so that loyal visitors don’t get confused when they want to visit the old website. Giving redirects is considered trivial, but can have a big impact on SEO.
Dear readers, you can also read 3 of my other writings such as
4. Insert a Sitemap
Despite their high level of sophistication, search engines do not view websites like people do. One tool you can use to give them clues about just how sites relate to one another is your sitemap. Furthermore, while indexing your site, bots will help you in seeing each link where they are going.
Therefore, one way you can help by using this is to add a sitemap. Search engines such as Google must be capable of crawling your entire site with the help of good internal links. However, large sites can become complicated if the sitemap is not streamlined. Consequently, you have to make sure it goes well.
5. Take a Look at Configuration File
The configuration is robots.txt file that contains instructions for how web crawlers should access certain website sections. Despite being a small amount of code, it can make a big difference. It can be disastrous for SEO if this configuration file mistakenly stops crawlers from viewing the content.
The page won’t be linked and won’t show up in the results if the bots cannot crawl it. It happens when a website owner doesn’t want a site to be linked, this file can be a helpful tool. However, keep a watch out for a malicious robots.txt file if the team of SEO finds a site that ought to be receiving traffic isn’t.
6. Make Sure the Website is Mobile-Friendly
The next SEO developer’s practice is to make sure the website is mobile-friendly. Mobile devices have been widely used by internet users because they consider these tools to be quite easy to carry. In addition, they can access various things anywhere and anytime with a handheld device.
It is important for you to ensure that the website is mobile-friendly. This is useful for increasing the comfort of the visitors. Moreover, Google can recommend your website to visitors appropriately. In spite of it being easy to set a website to be accessible via mobile device, there are still many websites that ignore this.
7. Use and Recognize Structured Data
For many SEOs, data processing can be challenging. This is where engineers excel. Developers already understand how to format a webpage so that each section reads well by both humans and search engines. If properly utilized, structural data enables Google to fully understand every page of a website.
Further than that, it can specifically tell Google the queries you’re responding to. In fact, and just let Google know that we’re providing answers to frequently asked issues, the FAQ following employs data sets (schema) markup.
8. Be Sure to Use Follow/No Follow Links Properly
Backlinks are what are referred to as follow links or do-follow links in whose author did not alter the HTML in order to circumvent Google from linking to another website through theirs. A clear backlink through one site to another is interpreted by the crawlers as endorsing the value of the other page.
Even though the hyperlink actually doesn’t provide authority, it can nevertheless direct traffic to or away from the website. To effectively connect with crawlers, developers should be careful to use the proper links. The difference between no-follow and follow link is one to be aware of.
Basics of SEO That You Need to Know
Becoming a developer for search engine optimization is not easy. You need to learn several things to help you run the system later. Especially in this digital era, of course, the internet is very dominant in the midst of society. Therefore, it is important for you to learn the basics of SEO itself. Here’s the full explanation!
1. Recognize the Search Procedure
The first is to recognize the search procedure that you will use later. Although the exact mechanics of how search engines work are highly guarded secrets, SEO is committed to identifying the most probable elements. Search engine operation’s intricacies are closely-kept trade secrets.
This calls for an awareness of how people use search engines to find solutions to their problems. To ensure that your page loads rapidly in browsers, a web developer must write efficient code. Additionally, your overall layout should make it easy for your audience to communicate with you.
2. Access Your Pages to Crawlers
You have control over which sites search engines to index. It would be straightforward for searchers to examine your sites if you choose a simple architecture. Therefore, it is important for you to pay attention to the various display components that will be used by your website because the impact is very large.
Additionally, you can change your robots.txt file to prevent specific pages from being indexed by specific search engines. This provides a huge advantage for developers because if indexing is done by search engines it will be difficult to put your website in the first recommendation of the result.
3. Create URLs That are Easy to Understand
The third basic thing that you need to know about search engine optimization is to create URLs that are easy to understand. URL is very important for your website as well as visitors. Creating a website address must of course be easy to remember, concise, and easy to read so that users can remember it easily.
There are several ways you need to know about writing a URL. The first one is adding keywords that match your website’s discussion. The second one is using one domain and subdomain so that later it can give various results. After that, don’t forget to use hyphens instead of spaces.
4. Understand Your Redirects
A website developer is popular with jobs that include moving content on a website. Moreover, in SEO recommendations, redirects are much needed. There are two kinds of redirects already mentioned above, such as 301 redirects and also 302 redirects. These two are utilized more frequently than others.
Firstly, 301 redirects is a redirect that aims to prevent your individual pages from competing with each other on search engines, so they can improve their rankings for the better. Secondly, 302 redirects is also called a permanent redirect if your page is no longer available because the address has been changed.
5. Observe your site’s tags
Last but not least is to observe your site’s tag. In this case, tags really help a search engine as well as a user in the context of your page. Therefore, it is important for you to understand all the requirements regarding how to use it properly so that later there will be no errors that may arise when it is implemented.
Search engines may entirely overlook your pages if you utilize duplicate tags across numerous pages because it’s unclear which page is the intended destination. The first points of interaction between a search engine user and website are title tags and Meta description elements. They’ll presumably click if the tags convey relevance to the user’s original query.
From the information, you might know a lot of stuff dealing with SEO developer. Besides that, you also need to gain more knowledge in that field so you can apply those skills easily and accurately in the future. There are a lot of sources that you could access through the internet, such as podcasts, video, etc.
References:
Ariska Hidayat, 2020. 5 Tips Mudah SEO untuk Developer. Accessed on 6th July 2022 from https://www.dicoding.com/blog/5-tips-seo-untuk-developer/
Google Search Central, 2022. Get Started with Search: A Developer’s Guide. Accessed on 6th July 2022 from https://developers.google.com/search/docs/advanced/guidelines/get-started-developers
Nell Patel, 2022. 8 Must-Know SEO Best Practices For Developer. Accessed on 6th July 2022 from https://neilpatel.com/blog/seo-developers/
WebFX, 2022. 5 SEO Tips for Developers. Accessed on 6th July 2022 from https://www.webfx.com/industries/tech/tech-companies/seo-for-developers/
