Hello friends, this website Search Engine Tutorial will explain about SEO Editors. Check full this article!
When you want to put content on your website, you also need to make sure that the content is ready to be released. There are some ways to do it, such as adding the appearance, editing the paragraph in the content, etc. Therefore, you need SEO editors’ strategies, so that the content can reach the audience.
What is SEO?
SEO itself stands for Search Engine Optimization. Maybe some of you are already familiar with this term because it has been widely used in the digital era as it is today. No wonder so many people are interested in pursuing this field because the job prospects and income are quite promising.
Especially in the digital era like today, almost all human interests are carried out online. Therefore, it is important for content creators to take advantage of this opportunity. The trick is to use various accurate strategies to improve the quality and quantity of visitor traffic to your website.
By using various existing strategies, of course, it will be very easy for you to place your website as the first recommendation in search engine results. Do not forget to make the website look more attractive so that visitors don’t feel bored. However, also pay attention to the clarity of the content on the website.
What is Editor?
Before going further into the main discussion in this article, you need to know the definition of an Editor itself. An Editor is a person who proofreads manuscripts before they are published. Before publishing content, the editor should re-check and see the correctness of the writing and every important thing in it.
SEO editing is the last stage that must be done in the SEO writing process. In SEO, the editor here is tasked with checking whether the search engines fully understand the content. If search engines can’t correctly digest what you’ve written, you can’t rank for your goal keyword and associated long-tail terms.
In writing content, of course, you will need a process that is repeated at least three times. The goal is to determine whether the content can be used as a recommendation to users so that search engines can display your website accurately and quickly to users. Therefore, it is important to know the strategies.
Get to Know about the SEO Content Cycle
The next discussion is about the SEO Content Cycle. As a content creator, you need to know about this cycle so that all the work you will do can run as you wish and also succeed. In addition, all the parts can be done sequentially so as not to cause problems. Here is the complete explanation of the cycle!
Keyword Research
On the internet, there will be stiff competition between content creators. For example, relating to the selection of keywords that are tailored to the needs of internet users. The goal is that the website that is being run can be used as a top recommendation in search results.
To be able to get this, then you need to do research first. The research deals with the keywords people use to find content like yours online. In addition, the research also helps you identify which topics are important to your audience. After finding the keywords, then group them into topics.
SEO Writing
The next cycle is SEO writing. Writing for SEO entails keeping keywords in mind. The best solution for the issue (a group of closely linked phrases) should be written, not just a single extremely specialized search term. Many of the hundreds of semantically relevant terms that are ranked by effective SEO writing aren’t found in the text itself.
The finest SEO content is in-depth, narrowly targeted, properly organized, and well written. In writing content, you need to have deep expertise so it can be read by the audience. In addition, you need to pay attention to the relevance of keywords to the topic that is being created on your website later.
SEO Editing
The final cycle of SEO is editing. Check-in on the performance of your article starting about a month or two after publication (and then once a year after that). Does it appear in Google searches for the terms you expected it to? It might also come up for unrelated but relevant terms.
Once you are aware of what Google believes your text to be about, then you may make data-driven edits. Reviewing visitor tracking to your website is an important thing that needs to be done. It is needed because you can make edits directly through the data that was previously obtained through the review.
SEO Editors’ Strategies You Need to Master
To become an SEO editor, you need to know about some strategies to make your work run as you want. In addition, there will be a lot of things that you have to learn in this regard. To know about it completely, see the explanation below!
In Your Page Title Tag, Use Your SEO Keyword
Entering the right and accurate keywords into the title on your web page is an important thing to do. This is because the placement of keywords at the beginning of the page title will differentiate each page on your website, making it easier for users to access it more than once.
Not only that these placements are also useful for providing basic knowledge to visitors of the topic of each page of your website. Additionally, it facilitates users’ view of a list of your pages on the SERP. Therefore, you need to pay attention to this so that it goes the way you want.
Your Page Headings Should Contain Your SEO Keywords
Putting keywords in the title of the page can help you optimize the page for certain predefined keywords. Furthermore, you must follow the title hierarchy when you want to add titles to your other web pages to make them easier for visitors to understand. Besides that, it used to avoid misunderstanding.
To understand this, you can look at various sources that have been provided on the internet. However, not only by reading the content, but also by seeing the practice. Pay attention to each component in it so that there are no misunderstandings in writing. For instance, use a Heading 2 before a Heading 3.
First Paragraph Must Contain the Main Keyword
Another placement of keywords is in the first sentence on the main page. The aim is to make visitors read clearly and understand the purpose of the web page whether it is what they are looking for or not. In this case, you need to place the keywords naturally and accurately.
Optimize the main keyword in the first sentence on each page. In addition, the first sentence is very influential in providing an overview to visitors about the contents of the website. Of course, do not underestimate this, because the impact is quite large. In addition, it helps you in increasing visitor traffic.
Utilize Your Keyword Throughout the Page’s Main Content Area
In SEO, there are many things that you need to pay attention to. One of them relates to the ranking of websites that are highly recommended by search engines. To get a high enough SEO ranking, then you need to sprinkle your keywords in the body copy of the page.
In addition, you also need to know a suitable place to place these keywords. The goal is that readers can read the text coherently and give a natural impression of the content. This strategy is often forgotten by SEO editors, even though it has a big impact on increasing the ranking of a website.
Add Captions and Transcripts for Videos
Internet users are certainly people with various types of backgrounds. Providing transcripts and captions on video will certainly help them understand the meaning of the content. This not only makes your video material accessible for folks using assistive technologies and those who are blind or have other hearing or visual impairments, but it also benefits your SEO.
These two types of text are certainly not the same, so they have their meaning and use. Transcripts give a text version of the information in the videos as well as the duration of each segment. A caption is a written overlay that appears on top of the video and summarizes the dialogue as it is being said.
Use a URL that is SEO-Friendly
Using a URL that is SEO-friendly is much needed. When you create a new page that will be used to support your website, then you have to determine whether the URL already contains keywords or not. In addition, it ensures that the URL is also meaningful and provides the user with basic information about the page.
To make it easier, you only need to set the page title as the URL so later there will still be continuity. Moreover, do not make URLs that are too long and difficult for users to remember. This technique is said to be able to enhance how your website listings appear on SERP.
Include and Optimize Visual
Being SEO editors, you will be required to be creative and create various things to make it look attractive to users. Moreover, the website, if you want to increase visitor traffic, then you should provide attractive visuals with various beautiful concepts. Adding visuals is an important thing that needs to be done.
Utilizing visual content also helps you keep your visitors from getting bored while browsing your website. In addition, cutting out any long text and inserting it into an image will make it easier for visitors to understand the content. You should take advantage of this opportunity to inform search engines about your website.
Put a Keyword in the Alt Text
The next strategy is to put in the Alt Text. You should include Alt text if the image contributes to the information on the webpage and is not merely there for aesthetic reasons. Several reasons are being considered, such as giving descriptions for impaired users. It will assist them in comprehending the significance of the image.
For visitors (and search engines) that are blind or visually challenged, Alt text offers a description of an image so they can comprehend the meaning it conveys. You might be able to utilize the keywords inside the image Alt text if the images are linked to it.
Include a Keyword in the Meta Data Description
The next strategy that you should do is to include a keyword in the Meta data description. Although it cannot increase the ranking of your website, this method is considered very important for SEO editors. It happens, if internet users do a search and the keywords on the website will be highlighted in bold.
Later, these keywords will be underlined in your Google metadata description. That way, a relevance indicator will appear for searchers and can additionally induce them to visit your website. This is an easy way to attract the audience to want to visit the website that you created earlier.
Include a Link to Your Content on Other Website Pages
The next strategy is to include a link to your content on other website pages. Use the keyword in the link text when linking to your website page from another website (or pages) on your website that is contained inside the main page content. This link also makes it easier for visitors to move to other pages without having to search repeatedly.
You need to remember that even though these links have a big impact on your webpage, they should still be in moderation. Do not add too many links, because it will most likely be considered spam and this will affect your rankings which may drop later. Of course, this is not good if it is not reviewed regularly.
In conclusion, to get to know more about SEO, you should master all the cycles in it. Besides that, as SEO editors, you also need to understand each strategy that is being conveyed above so that your website will reach users or audiences quickly. There is a lot of stuff you need to know to master this system.
It’s also a good idea, you read my other writings to be more complete in understanding what SEO is.
References:
Insight Digital Copy, 2018. 10 SEO Tips for Content Editors: A Quick Guide to On-Page SEO. Accessed on 7th July 2022 from https://www.insightdigitalcopy.com/seo/10-seo-tips-for-content-editors/
Lance Buchanan, 2021. 6 SEO Editing Tips & Resources to Make Your Content Perfect. Accessed on 7th July 2022 from https://www.seo-e.com/seo-tips/seo-editing-tips-tools.htm
Michelle Bourbonniere, 2021. SEO Editing: What It Is and How to Do It. Accessed on 7th July 2022 from https://www.editedbymichelle.com/seo-editing-what-why-how/#:~:text=Some%20SEO%20Editing%20Tips&text=Make%20sure%20it%20elegantly%20includes,main%20topic%20of%20the%20post.
MOZ, 2022. What Is SEO? Learn Search Optimization Best Practices. Accessed on 9th July 2022 from https://moz.com/learn/seo/what-is-seo
