Hello readers wherever you are. This time Search Engine Tutorial will share secrets about SEO. Read on for more!
Competitors must be having something different so you have to research to find out those differences to improve your quality. Various strategies can be done to increase visitor traffic and also the credibility of your business, one of which is by using competitors’ names as keywords SEO.
What is Search Engine Optimization?
Search engine optimization, or SEO, has its own acronym. This term has probably already been used by some of you since the digital era that we are currently in. It is understandable why there are so many people interested in working in this profession given the favorable employment and wage outlook.
Today, particularly in the digital era, practically all human interests are pursued online. As a result, content producers must seize this chance. The key is to employ a variety of effective tactics to raise both the calibre and volume of website traffic, such as using additional media, interesting content, descriptions of images, etc.
It will be extremely simple for you to position your website as the top recommendation in search engine results by utilizing the numerous existing tactics. Do not forget to improve the website’s aesthetics to prevent visitors from getting bored. However, consider how clear the website’s information is as well.
Try to understand the secrets of SEO here. Maybe it will be something new for you!
Steps in Choosing Appropriate Keywords
A keyword is one of the important aspects that you need to optimize your SEO. With these keywords, users can easily visit the website and understand the content you write. Thus, you need to conduct searches related to keywords that are often searched by users. Here are the steps to guide you!
1. Understand Keyword Types
Understanding keyword types are not a that difficult thing to do. Before going further to dive into the keywords research, you need to know about body keywords, head keywords, and also long tail keywords. There are a ton of search results when using head keywords that consist of one or more words long.
Body keywords typically have more than two words and are a little lengthier while long tail keywords consist of four words or more to make up long tail phrases. Many people learned to get them when searching because they provide targeted results. It might be difficult for you to decide on each keyword, so find any sources that can help you in mastering the difficulties.
2. Refine Your Keywords with LSI
The next step in choosing an appropriate keyword is by refining your keywords with LSI. LSI itself is the abbreviation of Latent Semantic Index(ing) or word association that has been used by the user. Visit the Search engine (Google) and enter a sentence to see query results according to the terms in the popup menu.
However, as you continue to type, these results of the search will alter as Google begins to recognize more options for your long-tail search. Google’s LSI system uses context to provide results that are linked. To hone your list of keywords, use all these semantic or related terms.
3. Analyze Search Intent
Use some tools to identify the keywords that you will choose based on the number of words that are often searched by users. There are several categories that you should pay attention to, such as informational, commercial, and also navigational. Employing an SEO agency might aid in the SERP matching of the keywords.
Numerous websites tailored or landing pages to all those search terms will be targeted by the keywords. You must supply some original content about that topic for informational queries. You must provide links to the product descriptions or contact lists in such material so users can fully understand it.
4. Analyze the Competition
In this digital era, there are plenty of competitors that you must face. All of them have their own advantages, so they can compete and attract the interest of users. You need to do an analysis of this to see what the competitors’ strengths and weaknesses are to serve as benchmarks.
Examining the websites of your competitors is a terrific additional method for finding the greatest keywords. There are a bunch of tools that you can use in analyzing the traffic. Use that to determine where they rank. Use those results to inform the development of your own plan to make the users feel easy.
5. Link with the Landing Page
The landing pages must be optimized to connect with the chosen keywords; otherwise, it won’t be effective. The pages present focused content, therefore it’s critical that you enhance those to correspond with the keyword choice. The headline, headers, and alt picture tag will all accommodate the chosen keyword.
Therefore, it should be completely focused on the terms you wish to achieve for. Google will give you a higher page rank by using that landing page. However, keep in mind that landing pages help you optimize them as a starting point for sales. Of course, this method helps you in determining keywords that are suitable for the audience.
6. Keyword Planner Tools
Google’s Keyword Planner is a free tool that allows you to see which keywords are effective and which are not. Do not make a PPC advertisement, even if you can view this within the Digital Advertising platform. Results display the number of times those terms were searched throughout time.
It’s a thorough report including organic CTR and a Search Engine Results Page analysis. By working with the proper SEO Company, you can avoid the technical jargon and focus on what’s important. This method also helps to avoid things that can harm your business in the future, so that everything can be optimized.
7. Keywords and Matching Media
It takes a certain talent to include keywords into your text. It is important for you to pay attention to the placement of keywords to avoid spam being detected by Google. This can give you a bad influence, namely a decrease in the ranking of the website. Therefore, try to target the keyword placement appropriately.
It’s crucial to incorporate the relevant phrases and proper combination of keywords into the written text. Additionally, combining the image of perfection with the ideal term might cause a dramatic improvement in ranks. A good strategy that you can use is to rely on the content of the website itself.
The Legalities in Using Competitors’ Names as Keywords SEO
In using the name of a competitor or other company in a keyword, of course, you have to pay attention to several things related to this so that later there will be no mistakes when using it. For that, consider the legality of this method for your business later. Here are the explanations!
1. Ethical Issues
The first legality that you need to know is Ethical Issues. The trademark rules are unambiguous. Issues with ethics are not. Your name is up for bid from one or more rivals. In your industry or region, nobody is placing bids on the names of rival companies. If you place the winning bid, you will probably ask your rivals to bid against you.
In this case, you need to attract the attention of competitors to bid on yours. Therefore, you also need to move quickly to become the competitor’s first bidder. To get this, the relationship between the two parties must run as desired and smoothly so that everything goes as desired.
2. Legal Issues
Each platform for advertisement has many components in it while Google consists of two main components when you want to use a competitor’s name. This relates to several things that trigger it, including trademarks which certainly have their own copyright.
Trademarks have any legal repercussions. A business which has been given the trademarks on its names and related terms is protected legally. A copyrighted term in advertising will typically be immediately blocked by Google Advertisement. Therefore, you cannot carelessly use it for your keywords.
Tips for Using Competitors’ Names as Keywords SEO
After getting to know some basic information about using a competitors’ name as keywords SEO, maybe you also need some tips on how to run it, so that no mistakes are caused later. It is also used to avoid several problems that may occur between two parties in the future. Here are the complete explanations, read it below!
1. Using Search Engines
One of the greatest business goals in digital marketing is to reach the top page position in search engines. There are Microsoft Advertising and Google Ads that help you in optimizing your business in search engines. When you want to use competitors’ names as keywords for your SEO, then just do it.
“Google will not investigate or restrict the use of trademark terms in keywords”. Maybe you are unsure about the legality of this tactic, but if so, you can rest easy knowing that Google’s current policy indicates that it is entirely legal, especially if you follow the guidelines when using it.
2. Avoid Mentioning Your Competitors in Ads
Advertising is an important medium that you definitely need to increase the interest of the audience and visitors to your business. When you want to use a competitor’s name as a keyword, avoid putting it in your ad for fear that it will present a different perception from others.
Besides that, it also makes your product ranking will decrease. In addition, if you continue to do so, it is highly likely that there will be unnecessary legal battles over the name of the brand and trademark. Do not try to fool users and show that your website is a competitor’s website. This will give a big impact later.
3. Pay Attention to High Bounce Rates
You might notice a boost in CTR and a rise in quality traffic if you have done significant competition keyword analysis and also have a lengthy list of brands you’d like to add to the list. Get specific with analytics by checking it at Google as soon as you have additional traffic information.
You can check it through the platform that has been provided by Google for its users. The elimination of those specific terms is indicated by significant bounce rates. Just as important to your campaign’s Click through Rate is the Return on Investment of using competitors’ names as keywords SEO.
4. Expect a Score of Low Quality
Not everything you do use a competitor’s name as a keyword can result in something extraordinary. You have to lower those expectations before doing it later because there will be many new things that might happen to your business. Careful planning is needed to avoid these things from happening later.
It is because you do not use keywords that are relevant and in accordance with the business. It also falls far short of Google’s norm when evaluating quality scores. The range of scores given is from 1 to 10. Unless a respectable CTR per cent is attained, a low rating will cause CPCs to rise with some room for reduction.
5. Select Your Battles Carefully
The next step you need to do is to choose your competitors wisely. Before using competitors’ names as keywords SEO in your business or website that can later be searched through search engines, you should think twice about whether the Cost Per Click or CPC of your brand name has increased or not.
This is because most likely competitors have already made observations on your brand as well and may have done research related to Cost Per Click (CPC) to use your brand as their keyword. This will provide greater benefits to them later, so proper observations need to be made.
Those are the information about using competitors’ names as keywords SEO in developing and increasing your traffic on the website. Besides that, you also need to consider several things as a strategy you need to apply in running it and also make your website rank higher as time goes by.
If you are getting tired of reading, you can also learn SEO through listening media. Check out the 15 best SEO Podcasts here.
References:
Antonella Saravia, 2022. Become A Pro in Google Ads Management Using Competitors’ Names as Keywords Part I. Accessed on 23th July 2022 from https://www.whitesharkmedia.com/blog/ppc/competitor-names-as-keywords-part1/
Actuate, 2020. 7 Tips on Choosing the Right Keywords for SEO. Accessed on 21th July 2022 from https://www.actuatemedia.com/7-tips-on-choosing-the-right-keywords-for-seo/
Lauren Lawson, 2014. Should You Use Your Competitors’ Names as Keywords?. Accessed on 23th July 2022 from https://www.whitesharkmedia.com/blog/ppc/should-you-use-your-competitors-names-as-keywords/
Robert Brady, 2020. How to Use Competitors’ Names in Google Ads. Accessed on 22th July 2022 from https://www.practicalecommerce.com/how-to-use-competitors-names-in-google-ads
